Amazon Publishes Text-To-Buy Service

Amazon has launched a new service that will allow customers to make purchases via SMS. Buyers will send an SMS search to 'Amazon' with the item they desire. Search terms can include author name, title, ISBN and or artist. Amazon will SMS back a numbered list of search results. If a buyer finds an item they wish to buy, they simply text the number back to Amazon. Amazon will then call the buyer so the buyer can review the purchase details. The service is called TextBuyIt