Monday, January 18, 2010

AT&T goes head to head with Verizon, drops prices on its unlimited plans


You knew it was coming but, wow, that was fast. The same day Verizon Wireless announced its new unlimited plans (and a day after we leaked it), AT&T also announced that it is dropping its Unlimited Talk plan to $69.99 monthly for individuals and $119 for Family Talk customers (two lines), matching Verizon’s latest unlimited offerings to a tee. Unlimited Talk & Text plans for its Quick Messaging devices will also match Verizon’s offering, coming in at a competitive $89.99 monthly for individuals and $149.99 for two lines on a Family Talk plan. Last but not least, AT&T will offer its Unlimited Voice and Data plan for smartphone customers, including iPhone owners, at a monthly cost of $99 for individuals and $179.99 for two lines on a Family Talk plan. Unlimited texting plans remain the same at $20 per month for individuals and $30 per month for Family Talk customers. All prices go into effect Monday, January 18th.

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