Technology companies are scrambling to jump on the application store bandwagon which has blossomed in the mobile arena and is now moving into the netbook and desktop computing realm. The latest app store venture may be originating from Google, which is rumored to be developing its own suite of business applications designed to compliment its Google Apps service. Google already offers a solutions marketplace with tools and add-ons for Google Apps, but this new business pursuit would expand upon this solutions marketplace and offer applications from Google’s software partners in an attempt to deliver its partner’s products and additional services more easily to paying Google App customers. Business productivity would be the focus of this venture and its crosshair would be aimed squarely at Microsoft.
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