T-Mobile rumored Project dark: handset and rapid network expansion

There’s a lot of buzz surrounding T-Mobile secret project, “Project Dark” or “Project Black” as others have referred to it. One of our connects hit us up to clarify what it exactly is (they called it Project Dark).

So, what is it exactly? Other sites have speculated that it’s not a new phone or promotion, but our connects briefing has given us a pretty clear understanding. First off, it is tied somewhat to handsets. Project Dark contains the launch of the T-Mobile BlackBerry 9700 as well as T-Mobile’s upcoming Android handsets like the Motorola CLIQ and Samsung Behold II. It also contains a very, very rapid expansion of T-Mobile’s 3G network, and we don’t mean UMTS. We’re talking 21Mbps HSPA, the same as what just launched in the Philadelphia market. We’ll keep digging but this is what we’ve got for you for now.

Project Dark is a pretty big thing for T-Mobile. Not only will employees be wearing new threads consisting of a black top and grey pants while they sell the BlackBerry Bold 9700 and two Nokia Nseries devices (the N900 and something else), but they’ll also be pushing something pretty amazing — a $50 all you can eat plan that includes voice, SMS, MMS and data. Apparently this plan will be called “Everything Unlimited” and is meant to represent T-Mobile’s new strategy which will essentially see it try and poach subs from various low-cost carriers. We’ve also been told that T-Mobile will be adopting a very Walmart slogan of “More for Less.”