Friday, January 15, 2010

Nexus One sells 20,000 units in first week?


According to analytics firm Flurry, the Google Nexus One sold an anemic 20,000 units in its first week of sales. When we first looked at the data our initial thoughts were that sales may have been hindered by the Nexus One’s availability on a single network at time of launch. However, when we saw that the myTouch 3G, also available exclusively on T-Mobile at time of launch, sold 60,000 units in its first week, we started to think again. The chart also compares the N1’s sales figures with those of the Motorola DROID, 250,000 in week one (with a rumored $80M advertising budget), and, unfairly, with the iPhone 3GS, 1.6 million in week one (the iPhone was available in many countries and many networks at time of launch). What does this mean for Android? To be completely honest, not very much. It was however a very disappointing launch for the first of many, many Android powered phones by HTC and Google this year, especially with Google pumping out one of biggest AdWords campaigns we’ve ever seen.

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