Wednesday, March 17, 2010

Google Nexus One: 135,000 phones sold in 74 days


We’re not going to go as far as the Silicone Alley Insider and declare the Nexus One “a flop” but the sub-par sales numbers do tell us something… launching with the 3G bands of the #4 U.S. carrier and selling exclusively through a web portal may not be a wise go-to-market strategy. Mobile research firm Flurry estimates that only 135,000 Nexus Ones have been sold after 74 days on the market. As a comparison, the Motorola DROID sold 1.05 million units and the iPhone sold around 1 million units in the same time period. The DROID had a rumored $100M marketing push, and the iPhone was a full $599 out of pocket at time of launch, which make these Nexy’s sales figures even less impressive. We’re sure the N1’s sales numbers will improve as it launches on Verizon Wireless and Vodafone in the coming months, however… we just thought the insane AdWords push from Google would have yielded better results.

No comments: